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Business and the markets in which they operate constantly evolve. But whether you manufacture the latest wearable electronics or sell tickets to upcoming events, the essentials building blocks of business – Marketing, finance and operations management – remain the same.
Through Foundation, students get the chance to develop a holistic understanding of basic business principles from the very beginning in an engaging learning experience. Each business discipline has its broad body of knowledge and can be mastered in theory, but experience how business works in practice can be the ideal foundation for deep and ongoing learning.
Introduce the basics of business and demonstrate how to use key financial reports to make informed decisions through a business simulation. Foundation® allows students to take over a simulated company distributing one product in two diverging markets with different sizes and growth rates. The interactive interface provides students with experience in building a profitable, sustainable business.
By running a whole business, students not only get a practical introduction to individual disciplines, but develop a realistic context as the basis for a more complete understanding.
Key concepts include making essential decisions in finance, exploring the cause-and-effect relationships between functional areas, determining how to satisfy customer demands, and conducting competitive analysis. Foundation is ideal for introduction to business, accounting, management, and marketing courses for business and non-business majors. It has the flexibility to be used in the classroom, online or both depending on your course structure.
Through Foundation, students get the chance to develop a holistic understanding of basic business principles from the very beginning in an engaging learning experience. Each business discipline has its broad body of knowledge and can be mastered in theory, but experiencing how business works in practice can be the ideal foundation for deep and ongoing learning
Establishing a solid understanding of the basics of business is critical. Research shows people learn best by doing. Foundation® allows students to experience the inevitable compromises and trade-offs inherent in the decisions managers make every day in finance, operations, marketing and other areas.
To grasp how the individual parts of a business impact the entire organization, nothing beats the experience of running a business in a competitive marketplace. Foundation provides that experience—without the real-world risk—along with the opportunity to build a product portfolio, manage costs, analyze the market, and develop forecasts, all with an eye on cash flow and balance sheet management.
By making mistakes and learning how to correct them, students experience cross functional integration first hand including:
An intuitive user-friendly interface simplifies students online experience and provides immediate feedback with answers when they need them, right on the screen. Immersed in the realistic complexities of a $40 million corporation, each management team or individual CEO takes over a struggling company. Each company must balance competing needs and demands to keep their business on a clear strategic path.
Depending on your course structure, Foundation can be used in the classroom, online or both. You decide if students should compete in teamsagainst each other or as individuals against virtualcompanies. It can betailored to fit your class schedule and learning goals.Foundation is suitable for small groups to large learning programs withover 1,000 students. It is versatile enough to be used in business classesfor both business and non-business majors, across schools, for executive education, and in special seminar programs around the world.
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