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Expose your students to the unique challenges and complexities businesses face as they begin selling on the global stage with GlobalDNA™, a new international business strategy simulation.
Through a realistic, engaging, hands-on learning experience, students explore why companies choose to compete internationally. As they gain insight into multinational operations, they are challenged by differing market conditions and their influence on strategy.
While students develop their international business acumen, they have opportunities to put their theories to the test. For example, do the key driving forces of their business operate in emerging markets and different economic zones? How do you juggle the effects of regional product customization, currency exchange fluctuations, tariffs, shipping, and outsourcing on your company’s margins?
GlobalDNA allows your students to apply what they have learned, supporting their strategic thinking with tactical implementation.
GlobalDNA™ is an applied learning experience in the complexities of international business strategy. Tactical decisions include the basics of product design, production, marketing and finance interwoven with specific considerations for global operations—including customization for local needs, marketing for different customer requirements, tariffs, shipping, currency fluctuations, outsourcing opportunities and more.
An easy-to-navigate online interface guides students through the simulation—kicking off with a complete onboarding program, based on fictional case studies and including dynamic feedback for effective learning.
GlobalDNA is ideal for international business, global strategy, and global marketing courses. It has the flexibility to be used in the classroom, online or both depending on your course structure.
The Executive Development Program, a multimedia-rich resource modeled on real-world, job-rotation training, introduces students to their GlobalDNA™ corporation.
Case studies on a fictional company, dealing with the fallout from a range of tactical missteps, lead students through the self-directed onboarding process. Using interactive tutorials, students learn key concepts as well as how to use the simulation’s interface
Designed to simplify management decision-making, GlobalDNA’s customized virtual intranet is constantly refreshed with just-in-time information. Interactive charts and tables make it easy to keep up with evolving customer demandsin targeted markets, forecast demand, and monitor competitors. Plus, relevant business issues are featured in a regularly updated news panel.
Within the dashboard, students build their decisions step-by-step using a cross-functional interface. Collaboration with other team members—across the room or around the world—and testing individual assumptions can all be done in one place.
First-hand analysis of decisions is one of the keys to learning in any simulation. GlobalDNA™ has an integrated tool that after each round provides detailed insight into all key results—by team, region, and product—so you can easily provide feedback to the class. Or studentscan utilize that information in a self-debriefing process.
With the ability to analyze strengths, weaknesses and competitors’ strategies, students can dive as deep as they want into the results.That information can be used to help shape the tactics they implementin future rounds of decisions.
Adaptable for classes ranging from a few days to a full semester, GlobalDNA™ has the flexibility to be the primary focus of your course. It can also be completed individually or as a group project.
The guide includes support for:
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